About Us – Club Air Bud

We Speak Family


More than 20 family films.

The company behind the beloved’ AIR BUD and DISNEY AIR BUDDIES franchises, Air Bud Entertainment, is celebrating 20 years as a trusted family brand. Offering over 20 original family-friendly films across numerous multi-media and digital platforms, Air Bud Entertainment has become part of the social fabric across generations of children, parents and grandparents.

A Fully Integrated STUDIO


From Inception to Delivery

Conception Production Post Production VFX Marketing

With offices in both Vancouver and Los Angeles as well as decades of executive industry experience, Air Bud Entertainment performs every function from conception to distribution in house.

MEET THE TEAM


ROBERT VINCE
CEO

Best known as the filmmaker behind the hugely successful family film franchises “Air Bud” and “Air Buddies”. While most directors shy away from making films with kids and animals, Vince has made it his chosen career. Before Vince launched his incredible directing career, he ran Keystone Entertainment, where he created more than 33 films, primarily in partnership with Disney, Miramax and Warner Bros.

ANNA McROBERTS
President

Runs both the development and production divisions. She is the award-winning writer and producer behind the successful “Air Buddies” franchise as well as the most recent installments of the “Air Bud” franchise. In addition to writing and producing these features and others, McRoberts runs the Air Bud YouTube Channel and oversees all the marketing promotions and licensing of the company’s films and IP.

ANDY SIDITSKY
Chief Marketing Officer

An Industry leading Creative Marketing Executive with 30 years of award winning experience and proven success as part of Disney Studio’s leadership team. With experience initiating, inspiring, and managing a worldwide creative & marketing process, he executes on marketing strategy, brand positioning, and target advertising with creative insight and innovative ideas.

MICHAEL STRANGE
Chief Financial Officer

In charge of worldwide distribution as well as managing and financing Air Bud Entertainment’s films. Mr. Strange, a CA, was the President of Keystone from 1998 until 2007. Prior to starting with Keystone, Mr. Strange served as the Chief Financial Officer of Motion Picture Bond Co., one of the world’s leading completion bond companies.

JOANNE GEREIN
Senior Vice President, Production

Gerein manages all aspects of production, from development to delivery. She draws on 30 years’ experience as an “on the ground” filmmaker, and an 18 year relationship with the Air Bud team. Prior to joining Air Bud, Gerein is best known at the helm of the crew as 1st AD for countless projects from major studio features, to network television series. Gerein also oversees the Air Bud post-production and visual effects facility in Vancouver.

SCOTT DAVIS
Vice President, Distribution & Sales

Scott Davis joined ABE with over 15 years of experience specializing in content distribution, deal negotiation & management, business development, and client relationships both domestically & internationally. Scott’s background includes executive sales and business development roles at CBS Television Stations, CBS Television Distribution, and Twentieth Century Fox International Television Distribution.

RAYMOND SERRANO
Marketing & Brand Manager

Raymond is a business focused creative who brings a wealth of marketing, traditional & digital advertising, and media ad sales experience to the company. He’s worked with startups to Fortune 500s across the media landscape collaborating with brands such as Red Bull, Under Armour, and GoPro. He works with our CMO in the creation and execution of marketing strategy, creative ads, promotions, and events while working to foster long-term growth in the ABE brand and its new releases.